The MoxieDori Story

Hi, I'm Kris and I'm approximately half of MoxieDori. This little adventure got off to such a rapid start that we haven't even shared how it all began. I finally have a little time, so… it's time!
 
MoxieDori is actually the brainchild of my business partner and friend, Amy. She lives a few blocks away from me and she's been a fellow etsian and mother of small children alongside me for the last seven or eight years. Amy is a marketeer-turned educator-turned artisan-work-from-home-mom and is as genuinely nice as folks come. I'm a graphic designer-turned educator-turned artisan-work-from-home-mom as well, so we've always had a nice bit in common. 
 
November of 2015, Amy came to me with an idea she wanted to make a reality. Having spent time in Japan and being fond of all things orderly and lovely, she had been exploring the bullet journaling phenomenon which uses planners and notebooks such as Midori Traveler's Notebooks, Field Notes, Filofax and Moleskine . She noticed a need for reusable, functional and decorative stencils specifically designed with the needs and interests of journaling enthusiasts in mind. So, was there a way to make what she envisioned? Well, we're both fortunate she asked me after a few glasses of wine.
 
Initially, I came on board as a designer but bringing a product to market is much more complex than just deciding what it should look like. If you're curious about starting your own product-driven business and want to get an idea of what's involved, I made a little doodle about just that. Eventually, after many logistic, operations, marketing, production and fulfillment hours, Amy and I went into business together, forming MoxieDori, and released over forty different stencils within our first four months.
 
We love the enthusiasm, creativity and support we've found within the journaling community. In addition, we've both heavily incorporated journaling into our own lives - I cannot imagine managing my small businesses without mine! Thank you for cheering us on, providing great feedback and sharing all the wonderful ways our minds come to life via pen and paper. 
 
Kris Williams
MoxieDori

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